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Case Studies / Whitby Seafoods

whitbylogoCompany Profile

Whitby Seafoods is an independent private company, founded in 1985, employing 140 people in the North Yorkshire fishing port of Whitby. Specialising in frozen seafood coated in batter and breadcrumbs, the business processes up to 3300 tonnes each year and realises an annual turnover of over £15 million across the UK in both food service and retail sectors.



Whitby Seafoods had been growing rapidly and despite acquiring Middleton Seafoods in 2007, the business was struggling for capacity to meet the projected sales growth. There were also some issues with production planning and raw material yields.



Lauras International undertook a detailed assessment of the plant and the planning processes. From this they ran a series of three workshops with groups from the production lines. Each workshop solved different problems which were limiting yield. Their “See one, Try one, Do one” approach meant that the factory CI champion was fully trained and has continued to deliver results using the Lauras methods. Factory output has improved from around 600kg / hour to an average of over 750kg per hour and, with the improved planning, periods of 900kg / hour have been achieved. Yield improvements of between two and five percent have been delivered. As well as significantly increasing sales and margin this project has allowed a rethink of capital expenditure.



“Before Lauras came I was facing a £2million factory extension project as my only solution for growth… I would recommend Lauras International to any food manufacturing business which wants to achieve rapid and sustainable productivity improvement”

Graham Whittle, Managing Director, Whitby Seafoods


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It’s brilliant! We used to produce 3 or 4 full bins of waste a day now we’re down to less than ½ a bin! The final bit of work we do should reduce it to virtually nothing!

Operator – Branded Bakery

With the support of the Lauras team, the Bars business unit has made great strides forward with some exceptional results. It has been gratifying to witness the confidence and capability of the people grow paralleling the rise in plant performance. I look forward with great optimism to the continuing journey and an ongoing partnership with Lauras International.

Mike Parsons, Head of Manufacturing, Weetabix